RED STICK FARMERS MARKET & MAIN STREET MARKET

Creative Strategist / Social Strategist / Copywriter

BREADA's mission is to promote locally sourced and locally grown fresh food in Louisiana. BREADA is a non-profit that hosts the Red Stick Farmers Market, a producer-only market based in Baton Rouge, LA serving East Baton Rouge Parish. BREADA is partnered with Baton Rouge’s food hall: Main Street Market which plays host to The Red Stick Farmers Market on Saturdays.

Through social media and print marketing campaigns, and new branding, we highlight the foundation of “What Makes BREADA Important”. This initiative's purpose was not only to showcase our partners who work to promote the local farmers and small businesses that make up the Red Stick Farmers Market but also the community that makes the presence of non-profits like BREADA a community success.

The market’s importance to East Baton Rouge Parish is reinforced through social media where we share the faces and the incredible and heartfelt stories that make this non-profit, not only one of the best in the region but one worth sharing and investing in.

Farmers markets are essential. BREADA, well, that’s family.

That’s what makes BREADA important.

Facebook: @breada

Instagram: @redstickfarmersmarket

social strategy & research: Victoria Allen

creative direction: Victoria Allen

copywriter: Victoria Allen

graphic design: Victoria Allen

photography: Jenn Ocken, Jenn Ocken Photography

video work: TWILA and 64 Parish Studio

BREADA: Darlene Rowland, Director

In one year, (January - December 2021)

Facebook’s reach increased by 32% and Instagram increased by 27% with positive social sentiment higher than ever before.