CC’s Coffee House’s first launch into the “K-Cup” frontier was with a flavor classic: Bananas Foster. My team was tasked with launching this flavor to the world and meeting lofty corporate goals. This product success would serve as a benchmark for future products of the kind, and our agency’s return into the creative fold.

Warm and cozy, we wanted the cinematography to reflect the rich but simple profile of this timeless southern dessert. Taking inspiration from HBO’s “Sweetbitter” (2019) drama series opening title sequence, we brought the fast flavors of this delicious home-brewed cup of joe to visual life.

This campaign was launched across social media in November 2022, and was met with incredible success, exceeding sales and product manufacturing expectations.